Adidas sobe, Nike cai e Flamengo mostra por que reputação virou negócio

Full video: https://www.youtube.com/live/skcx-era... Adidas reached second place in the 2026 Global RepTrak 100, a ranking that measures reputation, trust, admiration, respect, and emotional connection between brands and the public. Meanwhile, Nike fell to 50th position, in a move that reveals much more than a commercial dispute between giants of sporting goods. In this video, we analyze how this global shift connects to Flamengo. The partnership between Adidas and Flamengo was resumed in 2013, at the beginning of the club's financial reconstruction, and gained strength over the years with sporting consolidation, revenue expansion, and the appreciation of the club's brand. We also discuss the memory of Nike's time with Flamengo, the distribution and treatment problems perceived by fans, as well as the importance of reputation in current contracts, such as the debate involving Flamengo and BRB. Today, a brand like Flamengo can't just look at how much a partner pays. It needs to evaluate trust, image, risk, and strategic alignment. 👉 Like, subscribe to the channel, and activate the bell so you don't miss any updates about Flamengo!: http://bit.ly/CanalSerFlamengo WANT TO TALK AND INTERACT WITH US?: CONTACT | [email protected] br -------------------------------------------------------------------------------------- FLAMENGO CHANNEL SOCIAL MEDIA: Instagram @siteserflamengo Twitter @siteserflamengo ---------------------------------------------------------------------------------------- PRESENTER: Tulio Rodrigues - Twitter @PoetaTulio Instagram @PoetaTulio #Flamengo #FlamengoNews #Adidas Chapters: 00:28 Forbes reports on global reputation ranking 00:55 Adidas rises to second place 02:41 Ranking doesn't only measure commercial performance 05:00 Adidas moves in the Asian market 06:28 Adidas and Flamengo partnership resumed in 2013 07:40 Flamengo and Adidas timeline 10:04 LEGO in first and Adidas in second 10:11 Nike with a sharp drop 13:31 Adidas with a reputational rise 13:49 Flamengo well positioned next to Adidas