Як виготовляти 67 млн рулонів туалетного паперу й продавати його? А ще рушники та фейшл. РУТА

Did you know that “Ruta” is one of the top brands of paper products in Ukraine? In this issue, we will show how the familiar roll of toilet paper is born. You will learn how towel paper differs from toilet paper, why a cardboard sleeve is needed inside the roll, and why even the glue between the layers is an important engineering detail. And we will also tell you why “Ruta” is more than a brand, it is trust, automation and bold Ukrainian entrepreneurship. ------------------------------------------------------------------------------------ 📌 Subscribe to the channel so you don't miss new videos:    / @yevgen_synelnykov   Don't forget to subscribe to our social networks: 📷 Yevgeny Synelnykov on Instagram:   / synelnykov_yevgen   ------------------------------------------------------------------------------------------------ In this video, we visit one of the largest paper products manufacturers in Ukraine - the “Ruta” company! Let's find out exactly how the rolls that are in every home are made, where it all starts and what innovations are behind a familiar product. You'll be surprised how much is hidden behind a simple roll of paper! 💬 Do you pay attention to what kind of paper you buy? Write in the comments! ------------------------------------------------------------------------------------ Important points: 00:00 - In this video 00:47 - What do people replace toilet paper with? 01:26 - The largest manufacturer of paper products in Ukraine! 01:56 - Where does production begin? 02:35 - What does “Ruta” do? 03:03 - The difference between towel paper and toilet paper 03:52 - The process of making toilet paper 07:12 - When did “Ruta” start its activities? 07:56 - Process automation 09:12 - What glues the layers of toilet paper together? 09:55 - The secret task of the cardboard sleeve! 10:34 - What is the secret of the name? 10:51 - Why is it important to trust yourself in business? 11:31 - How is consumer safety monitored? 12:30 - How developed is the market in Ukraine? 13:09 - What is done with waste? 13:44 - How much is invested in “Ruta”? 14:37 - The packaging stage 14:59 - New premium toilet paper! 15:47 - Foreign support 17:35 - Why buy Ukrainian? 18:08 - Completion of production 18:42 - Export of “Ruta” 19:24 - What is the strength of Ukraine? ------------------------------------------------------------------------------------ The following speakers participated in this issue: Ilya Miretsky - General Director Vitaly Shkamarda - Head of Production Department ------------------------------------------------------------------------------------ TM “Ruta” social networks: ➡️ Website: https://rutashop.com.ua ➡️ Instagram:   / ruta.official.ua   ➡️ Facebook:   / ruta.ua   ➡️ TikTok:   / tm_ruta   ------------------------------------------------------------------------------------ ➡️Link to this issue on the “Cities of Power” channel:    • 🔥67 МЛН РУЛОНІВ НА РІК! Український папір ...   ➡️ Instagram “Cities of Power: https://www.instagram.com/mista_syly?...