04 - Want More Leads? Then Stop Ignoring LinkedIn! With Mandy McEwen

Mandy McEwen of ModGirl Marketing and Luminetics believes the future of sales belongs to the people willing to build real relationships online. After starting her career in home improvement sales with companies like Sherwin-Williams and Renewal by Andersen, Mandy discovered the power of relationship-driven marketing long before personal branding became a trend. What began as teaching herself online marketing while selling windows eventually evolved into building successful agencies that help professionals grow their visibility, authority, and business through LinkedIn and authentic content creation. One of the biggest takeaways is how overlooked LinkedIn still is within the home improvement industry. While many sales reps rely entirely on company-provided leads, Mandy explains how building a personal brand can create long-term opportunity, referral relationships, and trust within your local market. From sharing before-and-after projects to posting authentic content and simply showing more personality online, the goal isn’t just more visibility, it’s building real human connection in a world increasingly filled with automation. Lessons for Dwellers 👉🏼 Why people buy from humans, not polished sales pitches 👉🏼 How LinkedIn can create opportunities for in-home sales reps 👉🏼 Why authenticity outperforms overly polished marketing 👉🏼 How to become the trusted expert in your market 👉🏼 Ways AI can support—not replace—the human side of sales Connect with Mandy McEwen on LinkedIn: @MandyMcEwen