Ashanti In Randi Rahm- 2003 MTV Music Video Awards

In 2003 Ashanti captured the attention of the fashion world in this pink Randi Rahm Creation. www.randirahm.com Intricate detail and exquisite quality are the trademarks of couture designer Randi Rahm, whose hand-beaded and bejeweled creations have graced the pages of major magazines and illuminated red carpets worldwide. With a diverse client base ranging from Hollywood's A-list actresses to socialites and corporate executives, Ms.Rahm is fast becoming one of fashion's hottest style-makers. Ms. Rahm's early influences include her late grandfather, who introduced her to some of New York's most prestigious -- and trend-setting women. Intrigued by their unique sense of style and self-confidence, Ms. Rahm soon turned her attention toward creating exclusive looks that would tap directly into a woman's inner sensuality. Ms. Rahm has been fascinated with the idea of, as she puts it, "transforming the visual fashion image into a wearable expression of oneself." For her, the relationship between a woman's wardrobe and her inner self -- her goals, dreams, and passions -- is a perpetual source of inspiration. As a modern couturier, Ms. Rahm is known for her luxurious fabric patterns, her signature beadwork and intricate embroidery. "the woman I design for does not want to look like everyone else," Rahm states. "Many of my clients are in creative fields such as music and the performing arts, so they understand and appreciate the experience of expressing their persona through the clothes they wear." She distinguishes her work through use of dramatic color combinations and constant experimentation with actual diamonds and rare, precious stones delicately applied by hand at her Fifth Avenue design studio. The result is designs that go from simply stunning to super-glamorous in the tradition of old Hollywood. The spirit of innovation and discovery has led Ms. Rahm to numerous accomplishments throughout her career. A classically trained conductor and concert pianist with degrees in art history and music, Ms. Rahm was destined for success in a creative field. A self-made entrepreneur, she opened her Fifth Avenue salon in 1998. As word of her design talent grew, so did her business; today her ultra-glamorous collections are drawing rave reviews from fashion aficionados coast to coast. Ultimately, Ms. Rahm takes her most distinctive cues from the perspective of the woman she designs for -- a woman who is in so many ways just like herself -- intuitive, sensual, and passionate, and most importantly, eager to express life in her own unique fashion