Purpose, People & Progress: Leading Modern Marketing with Libby Hodgson

In this episode of CMO Chapters, Lucy Bolan sits down with Libby Hodgson, Chief Marketing Officer at UNICEF Australia, for a thoughtful and refreshingly honest conversation about what modern marketing leadership really looks like. Libby shares her non-linear career journey across financial services, the UK, and purpose-led organisations, and reflects on the moments that shaped her leadership style. From navigating workplace conflict to building confidence over time, this is a grounded look at what it actually takes to grow into a CMO role. The conversation also dives into one of the biggest shifts facing marketers today, the rise of AI. Libby unpacks how UNICEF has approached adoption in a practical, human-first way, and why culture, not just tools, determines success. A must-listen for marketers at every stage, especially those thinking about leadership, relevance, and how to build a career that lasts. What You’ll Learn in This Episode: 💡 Why career paths aren’t always planned: Libby reflects on how her early career wasn’t mapped out for leadership, and how stepping outside the “expected path” helped shape her trajectory. 💡 The reality of leadership and conflict: One of the biggest lessons in her career has been learning to sit with discomfort, manage conflict, and lead through ambiguity. 💡 The skills marketers need at different stages: From execution and delivery early on, to strategy, financial literacy, and people leadership at senior levels, the skillset evolves more than most expect. 💡 How AI is actually being implemented in marketing teams: A practical look at how to introduce AI without overwhelming teams, starting with guardrails, empowering individuals, and focusing on real business problems. 💡 Why soft skills are becoming the differentiator: As AI accelerates capability, it’s emotional intelligence, curiosity, and critical thinking that will set marketers apart. 💡 Specialist vs generalist – what really works: Early specialisation can accelerate growth, but long-term leadership requires breadth, adaptability, and a willingness to step into the unknown. 💡 What makes a great CMO today: Strategic thinking, strong communication, curiosity, resilience, and the ability to connect marketing to real business outcomes. Resources & Mentions: 🌐 UNICEF Australia – Purpose-led organisation focused on protecting children’s rights and wellbeing globally. 🌐 AI in Marketing (ACAM) – Practical frameworks around governance, experimentation, and adoption within teams. Connect with Our Guest: Libby Hodgson on LinkedIn ***** Follow the Podcast & New Chapter Talent: Instagram: @NewChapterTalent LinkedIn: New Chapter Talent || CMO Chapters Podcast This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today! Website: https://www.newchaptertalent.com.au/c... LinkedIn:   / new-chapter-talent   Email: [email protected] Chapters: 00:00 Introduction to CMO Chapters & Libby Hodgson 01:25 Libby’s Career Journey: From Financial Services to UNICEF 02:09 Early Career Ambition & Finding Direction 04:21 Career Reflections: Decisions, Regrets & Purpose 05:53 Hard Lessons: Navigating Conflict as a Leader 08:31 Advice for Aspiring CMOs: Skills That Matter 11:46 AI, Soft Skills & Staying Relevant in Marketing 15:14 Inside AI Adoption at UNICEF: Where to Start 22:05 Building a Personal Brand as a Marketing Leader 25:36 What It Really Takes to Be a Successful CMO 27:46 The Reality of Leadership: Pressure & Loneliness 31:09 Specialist vs Generalist: Career Strategy Explained 34:10 Legacy, Impact & Supporting Others’ Careers