Lloyd 600 - Sparsam durch die Zeit des Wirtschaftwunders

The small Lloyd 600 is a traveling witness to the German economic miracle. In the 1950s, Germans had just rediscovered the joy of life. A modern kidney-shaped table and cocktail chairs were essential for the home, and an affordable vehicle was needed for the exterior of the house to embrace this new attitude to life. This made one master of time and space—free and detached from timetables and routes. Carl F.W. Borgward took over Hansa Lloyd in 1929 and continued to run it after World War II. Initially, small three-wheeled transporters were produced under the name Goliath, then the Hansa 1500 car in 1949, followed by the Lloyd LP 300 in 1950. The company was booming, the Borgward-Goliath-Lloyd group was on a successful path, and the brand names Hansa, Goliath, and Lloyd were becoming well-known. From 1951, the Bremen-based company was renamed Lloyd Motorenwerke GmbH. Borgward recognized the signs of the times and had its development department continue working on small, cost-effective vehicles. The first model, the Lloyd 300 with its 300 cc, two-stroke engine, and wooden body covered with Rulon synthetic leather, went down in history as the "Leukoplast Bomber." At the 1955 IAA, the moment finally arrived: the first four-stroke engine was presented. It was the highly successful Lloyd LP 600, which had already sold 35,329 units in 1956.