How Behavioral Design is Changing Product Development | With Julie O'Brien of U.S. Bank

​Want to succeed in your work as a PM? You need to know how to influence human behavior. Julie O'Brien of U.S. Bank explores 3 ways that behavioral design expands on design thinking—and offer evidence-based methods for product teams to understand causality during the design process—and change user behavior for the better. As Head of Behavioral Science at U.S. Bank, Julie bridges the worlds of academia and design. She understands the fundamental mechanics of how humans operate - and uses that to solve hard problems in products that have a real-world impact. This is a great chance to learn about behavioral design from an expert on the psychology of products! Craving more? Check out all our educational, member, and consulting offerings at: https://irrationallabs.com Or explore our case studies of behavioral science work across sectors ranging from tech and finance to health and education: https://irrationallabs.com/case-studies/ Join one of our Bootcamps to learn behavioral science and apply it to your work and life: https://behavioraleconomicsbootcamp.com