AMA DocSIG Webinar | Conducting Field Data Collections: Partnering with Industry for Research

AMA DocSIG October 31, 2024 Speaker: Dr. Riley Krotz. Dr. Krotz will share invaluable insights on building industry connections for research, navigating NDAs, handling proprietary data, and more. As someone with extensive experience securing industry and nonprofit partnerships, Dr. Krotz brings a wealth of hands-on experience to help students who want to enrich their dissertations and research with real-world data. Dr. Riley T. Krotz, Assistant Professor of Marketing at Florida State University - College of Business, is known for his impactful research on blood donations, the organizational frontlines, and public policy. His work has appeared in top journals, and he has been awarded over $200,000 in grant funding from major organizations like the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, and the American Antitrust Institute. Dr. Krotz has earned numerous accolades, including a Congressional commendation from the U.S. Senate, the City of Lubbock Top 20 Under 40 Award, and the AMA OFR Young Scholar Award. He's been recognized as a dedicated mentor and educator for his outstanding contributions to research, mentorship, and community impact. Don’t miss this opportunity to learn from his experience and expertise! ***************************************************************************************** The Doctoral Student SIG (DocSIG) is a special interest group of the American Marketing Association designed for marketing doctoral students of all research methodologies: behavioral, quantitative, and qualitative. DocSIG was founded by marketing doctoral students and continues to respond to the needs of marketing doctoral students, especially at the annual Summer and Winter Academic conferences of AMA. Every conference, we host a Friday night networking dinner, a Saturday mentor breakfast, and at least one in-person session with topics tailored to the needs of doctoral students interested in tenure-track positions. In 24-25, our organization is led by Julia van de Sandt (Chair, USC) and Ishita Nagpal (Chair-Elect, GSU). Reach out to us at [email protected]. Our motto is "Building, Bonding, Blooming." As such, DocSIG offers opportunities for students to develop professional skills in the areas of research, writing, teaching, presenting, reviewing, and other areas that aid in job placement and career college paper format development. In addition, we seek to provide a community for students of marketing to interact, ask questions, and generally support each other. In this way, DocSIG not only aims to offer useful information that can aid students in their study program, but strives to facilitate professional relationships that will last long after one’s years as a doctoral student. The webinars are organized by Xiaoying Feng (Vice Chair Special Projects & Partnerships, Syracuse)