Fabien Jouves: The Rebel Winemaker Reshaping Cahors

Fabien Jouves does not make the kind of Cahors you might expect ! At Mas del Périé, on the limestone plateaux of southwest France, he is rethinking one of France’s oldest wine regions through freshness, forgotten grape varieties, biodynamics, zero-sulphur winemaking, and a very personal fight to bring Cahors back to life. In this episode of The Wine Resistance, Jacky Blisson MW sits down with Fabien Jouves to explore how Cahors lost its way chasing darker, richer, more international styles, and how a new generation of winemakers is rediscovering the region’s true identity. From Malbec and “Le Vin Noir” to Jurançon Noir, Valdiguié, Gibert and other forgotten local grapes, Fabien shares the story of his family farm, his early days as a reluctant winemaker, his conversion to organic and biodynamic farming, and the provocative labels that helped make his wines impossible to ignore. But behind the humour, the mullet, and the famous “You F*ck My Wine” label is a much deeper mission: to make wines of place, energy, drinkability, and resilience. This is a conversation about rebellion, heritage, farming, climate change, natural wine, and the future of Cahors. Watch the full episode now. 🙏CREDITS & THANKS TO: 🎥 Director of Photography: Pasquale Tropea, CINEPRISE 🖥️ Editor: Lucas Rupnik 🎬Additional footage generously provided by VITIS VIN (   / @vitisvin4767  ) 🎵 Beethoven's Symphony no. 5 – remix by Semo 🍴 Restaurant: Rufus & Anna, Montréal #TheWineResistance #FabienJouves #Cahors #NaturalWine #Malbec