WFA Global Marketer Week 2022 | Sir John Hegarty: The Business of Creativity

Advertising industry legend, Sir John Hegarty, returns to the WFA stage sharing in his own inimitable way on how to address the creativity challenges of an industry, which has slipped from seduction to stalking: rediscovering the power of truth. More content and highlights from #GMW2022 in Athens at https://wfanet.org/Athens