Marketing Strategies for Home Service Companies: Lessons from Formula Roofing and Remodeling

#ContractorMarketing #HomeImprovement #marketingstrategy Get our free CRM training: https://learn.wmkagency.com/crm?_gl=1... What does it take to grow beyond a single service line and become a true exterior remodeling brand? In this episode of the Watermark Watercooler, we sit down with Dan and Lawrence Kerr of Formula Roofing and Remodeling to discuss business growth, niche positioning, customer experience, and marketing in a competitive market. 🔶 Expanding Beyond Roofing – Why Formula is investing more heavily in windows, doors, siding, painting, and gutters after years of offering those services behind the scenes. 🔶 Finding Your Niche – How acquiring a historic tile roofing company created a unique market position and helped separate Formula from competitors. 🔶 Building Trust Through Service – Why assigning a single project manager from start to finish creates a better customer experience and drives referrals. 🔶 Standing Out in a Competitive Market – The role of certifications, warranties, reputation, and customer reviews in differentiating your business. 🔶 Measuring Marketing Success – How Formula uses CRM reporting, lead tracking, and an omnichannel approach to understand what’s working and where to invest next. Whether you're a contractor looking to grow your business or a marketer working in the home services industry, this conversation is packed with practical insights on branding, lead generation, and long-term growth. 📩 Have questions about contractor marketing? Contact Watermark today. 👍 Like, subscribe, and hit the bell for more conversations with industry leaders! #ConstructionBusiness #HomeServices #Roofing #Windows #DigitalMarketing #BusinessGrowth #WatermarkWatercooler