Shifting From Cases To System Change With Dr. Famida Jiwa, President & CEO, Osteoporosis Canada

Osteoporosis may seem like a normal part of aging, but it is actually a sign of some internal problems that you must address at once. Dr. Famida Jiwa (  / famida-jiwa-0628a510  ) , President and CEO of Osteoporosis Canada (https://osteoporosis.ca/) , joins Douglas Nelson to share how they are raising awareness about the wrong perceptions about bone health and fractures. She discusses how their team balances real science with real human stories, the unique challenges of fundraising for a national healthy charity, and what it takes to lead with a strong identity and purpose.