Crafting Authentic Brand Films with YETI | Behind the Work

This season of Behind the Work, get an in-depth look at the art of filmmaking for brands, featuring films for YETI, The North Face, and more. Watch Episode 3 featuring YETI: https://flmsp.ly/btwyt In the latest episode of Behind the Work, YETI’s Head of Content Scott Ballew shares how simple human truths and honest relationships are vital to emotionally resonant stories. This ethos is on display in YETI’s “Anchor Point,” a film that transcends traditional branded filmmaking by transforming one man’s unique journey into something universally relatable. See how Ballew’s team thoughtfully reimagined YETI’s approach to creating “outdoors” content in the latest episode of Behind the Work. Watch 'Anchor Point' from YETI: https://flmsp.ly/nchrpt Watch all episodes of Behind the Work: https://flmsp.ly/btwp3 License from the global leader in cinematic footage licensing: https://flmsp.ly/flmspw Brand: YETI Head of Content: Scott Ballew Director: Chris Malloy Production Company: Farm League Director of Photography: Danny Moder Editor: George Manzanilla Music: JT & Townes Van Zandt Executive Producers: Tim Lynch & Tieneke Pavesic Producer: David Burden — Behind the Work is a series that lives at the intersection of advertising and film, and pulls the curtain back to give you a firsthand look into the creative processes behind branded content and ads. Each episode is an opportunity to dive deeper into what makes these projects truly great—the challenges faced, the detail you didn’t notice in the final cut, and above all, the grit and resilience it takes to create brilliant work. Read in-depth interviews from the most talented creatives in the filmmaking industry: https://flmsp.ly/3CW6qqF Subscribe for more Behind the Work and films from our filmmakers: https://flmsp.ly/ytsb ABOUT FILMSUPPLY Filmsupply is is the global leader in cinematic footage licensing, representing filmmakers from Stink, PrettyBird, Anonymous Content, and more.