Human Built Ep. 2 | Brooke Dallas: Bigger Than Ever

Big changes are coming to Cave Creek. In this episode of Human Built, Alex Chacon sits down with Brooke, owner of Big Earl’s Greasy Eats, to talk about entrepreneurship, leadership, resilience, and the future of one of Cave Creek’s most iconic businesses. Brooke shares the emotional story behind Big Earl’s upcoming move, the challenges of being a young female business owner, buying her first business at 26, navigating criticism, and why she's more excited than ever for what's next. She also reveals plans for Frontier Town, discusses purchasing Brunch and Cowboy Pizza, and opens up about the pressure of leading a team of 60 employees. This is a conversation about grit, reinvention, community, and what it really takes to build something that lasts. Chapters 00:00 Intro 07:01 Meet Brooke & The Story Behind Big Earl's 08:40 Growing Up in Cave Creek 11:23 How Brooke Got Into Big Earl's 13:21 Buying Big Earl's at 26 Years Old 15:14 The Challenges of Becoming a Young Business Owner 17:51 Being a Female Entrepreneur in Cave Creek 21:09 The Big Earl's Move Begins 22:02 Why Brooke Had To Leave The Original Location 25:06 Big Reveal: Big Earl's Is Moving To Frontier Town 27:20 Dealing With Rumors, Social Media & Public Perception 32:35 Was It A Betrayal? Brooke Speaks Candidly 37:07 Why She Bought Two More Restaurants 40:38 Acquiring Brunch & Cowboy Pizza 42:10 The Challenges Of Running Multiple Restaurants 45:01 The Importance Of Mentors In Business 48:53 Building Legacy & Purpose Through Entrepreneurship 51:47 The Biggest Fear Of Being A Business Owner 53:20 The Reality Of Leadership & Entrepreneurship 53:35 Trash Bash, Community Events & What's Next 54:16 Final Thoughts 🎙️ Human Built is a podcast by Alex Chacon featuring entrepreneurs, founders, and business leaders from Cave Creek, Carefree, and the North Valley. Every episode explores the human story behind building a business, overcoming challenges, and creating lasting impact. 📲 Follow Human Built: Instagram: @humanbuiltpodcast Facebook: Human Built Podcast TikTok: @humanbuiltpodcast