Josias Tovihio How Bundled Services Are Transforming Farmer Support

The Hub is not only developing technologies for farmers. It is also working to ensure that these innovations reach the farmers who need them most. One way this is being achieved is through bundled services, which bring together fertilizers, quality seeds, advisory services, finance, insurance, and market linkages in a farmer-centered package. By making these services more accessible and coordinated, farmers are better positioned to adopt improved practices and enhance productivity. Through the International Fertilizer Development Center (IFDC), the Hub is supporting countries to design and implement these bundled service models. This video explores how this approach is helping farmers access the tools, knowledge, and support they need to succeed.