Sei bravo perché hai letto tanti libri (NO)

In recent years, the same phrase has been repeated over and over again: 👉 "people don't read anymore." But are we sure this is really the problem? In this video, I start with an interview that supports the reading crisis and try to completely reverse the argument: perhaps we're not witnessing a decline... but a transformation. Has the book really been, throughout history, the center of culture? Or are we treating the twentieth century as a normality that never existed? And above all: 👉 Does it really make sense to expect high culture to match the numbers of mass culture? Let's talk about: high culture vs. pop culture market vs. cultural value TikTok, social media, and new languages and why the real problem, perhaps, isn't economic but cognitive