Runtz: How One Weed Strain Became a Luxury Brand

In 2017, three guys drove from Los Angeles to Sonoma County with three hundred jars of weed and a few thousand T-shirts. They set up shop directly in front of the biggest cannabis brand in America, sold out in minutes, and walked away having launched what would become the most counterfeited cannabis brand in history. This is the story of Runtz, the strain that didn't just take over dispensary shelves. It rewrote the entire playbook for how cannabis brands are built. In this video, we cover: – The Emerald Cup ambush that put Runtz on the map – The three founders: the grower, the brand architect, and the cultural ambassador – The genetics behind Runtz: a cross of Zkittlez and Gelato 33 – How Runtz became a "foundation strain" spawning White Runtz, Pink Runtz, and more – The Supreme-style scarcity model that turned weed into a status symbol – The Cookies partnership and how Runtz went independent – The gorilla marketing tour and the Instagram engine that built the hype – How SoundCloud rappers put Runtz on – Why Runtz became the most counterfeited cannabis packaging in history – The Obama Runtz moment and how the team flipped a bootleg into marketing 📖 Want the full story? Check out my book Cannabis Lore: https://www.amazon.com/Cannabis-Lore-... I go way deeper into the genetics, the economics, and the people who shaped the cannabis industry. Stories you won't hear anywhere else. 🔔 Subscribe for more cannabis history every week