[8/9] Kurs GA4 - Zagadnienie modelowania atrybucji w analityce z Google Analytics 4

Basic concepts of attribution modeling in marketing using data from Google Analytics 4. AGENDA: 00:00 Introduction 02:06 What is attribution modeling? 03:20 Why do we need attribution? 05:48 What is attribution (attribution modeling)? 08:03 Consumer Behavior Specifics as the Basis for Attribution 10:02 Standard Attribution Models - Introduction 11:20 Last-Click Model - the Biggest Problem in Marketing 16:13 Other Standard Attribution Models 18:30 Data-Driven Model in Attribution 19:51 Attribution in Google Analytics 4 20:18 Attribution Comparison Report in GA4 32:09 An Important Aspect of Attribution in Marketing 34:31 Conversion Funnel Report in GA4 39:29 GA4 Attribution Settings 41:25 Summary Thoughts and Important Questions About Attribution 45:34 Summary and What's Next? LINKS: GA4 Attribution https://support.google.com/analytics/... Data-Driven Attribution Methodology https://support.google.com/analytics/... Default Channel Grouping https://support.google.com/analytics/...