Why Young People Avoid or Are Leaving Accounting in 2025?

What’s next for accounting in 2025? Let’s talk about it. In this video, Jeff and I explore how private equity is disrupting the industry, why compensation remains a challenge, and why the return-to-office debate just won’t go away. We’ll dive into practical solutions for firms to tackle these issues and truly attract top talent. The goal? To build a better future for the profession. 00:00 - Was 2024 good or bad for accountants? 00:37 - How did layoffs and RTO mandates shape 2024? 01:14 - What trends will define accounting in 2025? 02:20 - How can accounting attract young talent? 03:23 - Why does accounting need a stronger brand? 04:30 - How can pay fix the talent gap? 05:32 - How is private equity changing accounting? 07:08 - What does PE mean for small firms? 08:58 - Why are exit strategies key for firm owners? 10:08 - How does PE improve career paths? 11:12 - Will RTO hurt talent retention? 12:41 - Why are fewer people joining accounting? 15:11 - How can firms cut turnover? 17:22 - How will AI transform accounting jobs? 18:57 - Why is accounting ideal for entrepreneurs? Check out the Accounting Influencers Podcast for more. Hosted by Rob Brown, a renowned speaker and expert on talent, careers, and leadership in accounting. Rob is the author of Build Your Reputation and delivers high-level talks worldwide. #accountingsuccess #privateequity #aiinaccounting