El Primer Reloj Digital Latinoamericano | Joaquín Bajares conversa con Alfredo García

Is it possible to design highly complex technology in Chile and Latin America? In this new episode of LINC UDP (Innovation and Creation Lab), director Joaquín Bejares talks with Alfredo García, founder of the Dando la Hora brand and creator of the first Latin American digital watch. Discover the fascinating intersection of engineering, design, and storytelling that brought this unique object to life. Alfredo takes us from the inspiration of 1980s digital watches and cult films (Blade Runner, Predator) to the complex manufacturing process of a watch that features a unique numerical segment design. Key topics of the episode: Science fiction storytelling as a brand strategy. The rise of digital watches (Casio, Seiko) in pop culture. The leap from business engineering to design and manufacturing. Interdisciplinarity: The team behind the project (graphic design, design engineering, electronic warfare). Positioning: Showcasing the complex talent of design and manufacturing in Chile. #UDPDesign #LINCUDP #DigitalWatchmaking #LatinAmericanInnovation #ChileanDesign #KeepingTheTime #Technology Are you interested in the intersection of Design and Technology? Learn more about the Digital Interaction specialization at the UDP School of Design and our projects.