Marketing Procurement - A Category Spotlight

During this session, Graham Crawshaw, Procurement Content Director at CASME will update everyone on the latest thinking for managing Marketing Procurement. It is a difficult category as stakeholders hold strong opinions and are likely to attempt to exclude Procurement from discussions. Despite this Procurement can add a lot of value to the category. This webinar will look at stakeholder engagement, sourcing strategy and the pitch process, concluding with technology and trends. All information shared originates from CASME’s members, approx. 225 global organizations.