Stesso prezzo ma meno prodotto e confezioni più piccole: cos’è la shrinkflation e come riconoscerla

Shrinkflation is a commercial practice used by companies in which a product is reduced in quantity, for example by reducing the packaging, but the price remains the same. This is a carefully crafted price increase designed to diminish the consumer's perception of the price. It's a phenomenon linked to the general increase in the prices of goods and services; in fact, its name is linked to the term "inflation." But is it legal in Italy? And how can we recognize it? In this video, we'll analyze how "shrinkflation" works, look at some examples of shrinkflation, and understand how to protect ourselves from the phenomenon of portion reduction. Join our Membership to support our Missione Cultura project and become a patron of Geopop: https://geopop.it/ngCbN 00:00 What is "shrinkflation"? The marketing strategy 01:02 The meaning of "shrinkflation" 02:03 Why this economic phenomenon exists: inflation 04:30 How to protect yourself from the phenomenon of portion reduction 05:27 Examples of "shrinkflation" 06:36 Other methods companies use to increase revenue OUR RECOMMENDED VIDEOS:    • 10 tecniche di psicologia del marketing us...      • Come funzionano i 6 principi della persuas...   #geopop #shrinkflation #marketing