From Zara to Handmade Jewellery: Lee Li on Personal Branding, Visibility & Building a Legacy

How to use personal branding and visibility to grow your business — and leave a legacy that matters. In this episode, we sit down with Lee Li, founder of Leeli & Co (a global design, sourcing and consultancy company partnering with brands like Target and Zara) and Leeli Design (her statement handmade jewellery brand). Lee shares her journey of building two thriving businesses on her own terms — and why visibility isn't just a marketing strategy, it's a mindset. 🔑 In this episode we cover: •Why personal branding is one of the most powerful tools for business growth •How to become more intentional about visibility (even if it feels uncomfortable) •The role of awards, networking, and relationships in building credibility •Lee's inspiring plans to launch an accessible fashion range for people with mobility challenges •Why you should never wait to start your business — and the importance of a separate income stream when you do •The "fail forwards" mindset and lessons from Richard Branson's Like a Virgin 👩‍💼 About Lee Li: Lee Li is a British-born business owner based in Australia, co-author of Dreams & Determination, and mum to two girls. Through Leeli & Co, she empowers suppliers and brands while leading a collaborative, people-first team. Through Leeli Design, she creates wearable pieces with story, soul and presence — integrating textiles, vintage and new materials into impossible-to-ignore jewellery. 📌 Connect with Lee: 🌐 https://leeliandco.com/ 📸   / leeliandco   🌐 https://leelidesign.com/ 📸   / leelidesign   If you enjoyed this episode, subscribe for weekly conversations on business, visibility, and building a life by design. And leave us a comment — we'd love to know: what does visibility mean to you in your business? GET THE LATEST ISSUE OF THE MAGAZINE NOW: https://www.thecorporateescapists.com... ABOUT OUR GUEST, Lee Li Hi, I'm Lee Li, founder of Leeli & Co, a global design, sourcing and consultancy company, and Leeli Design, my statement, impossible to ignore, handmade jewellery brand. I built Leeli & Co to do the work I love on my own terms, empowering suppliers and brands while leading a team that grows and thrives alongside me, not under me. I partner with Target, Zara, Super Smalls. Leeli Design is my creative playground, integrating textiles, vintage and new to create wearable pieces with story, soul and presence. I'm a co-author of Dreams & Determination and mum to two beautiful girls. 🔥 Meet Your Host, Christine Innes – the Visibility Queen behind The Corporate Escapists. 5× #1 International Bestselling Author, Editor, TV Show & Podcast Host, Speaker, and Educator. Once a high-flying corporate queen, I had the title, the salary, the lifestyle… but felt completely dead inside. Hitting rock bottom forced me to face the truth: I didn’t know who I really was. Through years of inner work, I rebuilt my life and designed a business that lights me up — and now I help others do the same. Today, I show entrepreneurs, leaders, and changemakers how to use their story to build visibility, attract more clients, and create a legacy that matters. ✨ Follow me for daily inspiration and strategies to escape the ordinary, share your story with confidence, and finally be SEEN. 👉 Join my world: Facebook:   / christineinnescoach   Instagram:   / christine_innes   Community: https://bit.ly/theescapeeclub