ELF buys Rhode Skin for $1 BILLION... as they RAISE Prices!? | BEAUTIFUL and BOTHERED | Ep. 123

On this week's episode of Beautiful and Bothered, Johnny and Kevin discuss the beauty news heard around the world... e.l.f. cosmetics purchasing Hailey Bieber's Rhode Skin for ONE BILLION DOLLARS... as they announce a price increase due to the ongoing tarrifs. They also analyze the history and rise of e.l.f. cosmetics, their briefly-lived brick and mortar stores, their dominance as the leading affordable makeup dupe brand (especially amoungst Gen Z consumers), and how their aquisition of Rhode Skin could play out in the future! PATREON Family:   / beyondbothered   🔥 Watch the MAYHEM Reaction Video! CHAPTERS: The History of e.l.f. Cosmetics: 3:51 e.l.f. Stores: 11:38 Becoming the Gen Z Dupe Brand: 18:54 e.l.f. Announces Price Increase: 38:06 e.l.f Aquires Rhode Skin: 47:57 Celebrity Brands & Rhode's Impact: 50:34 The Future of e.l.f. & Rhode: 58:04 MORE PLACES to LISTEN: SPOTIFY: https://tinyurl.com/3w238ktk APPLE PODCASTS: https://tinyurl.com/mr3rkbcj Follow JOHNNY on social: YouTube: ‪@JohnnyRoss‬ TikTok:   / mrjohnnyross   Instagram:   / mrjohnnyross   Follow KEVIN: YouTube: ‪@Kevinbbeauty‬ TikTok:   / kevinbbeauty   Instagram:   / kevinbbeauty   For advertising opportunities, please email: [email protected]