Employer Branding | Benefits, Recruiting, Arbeitgebermarke uvm.

How do you become an attractive employer in times of skilled labor shortages? Host Kay Holm talks with Daniel Hotz, a self-employed master painter, coach and systemic organizational consultant Armin Hering, and Maria Winter, responsible for employer branding at IKK classic, about the requirements for a modern and compelling employer brand. It quickly becomes clear: Employer branding goes far beyond the proverbial fruit basket. It requires genuine employee participation, lived values, and self-reflection at the management level. More about the podcast can be found here: www.ikk-classic.de/allesgeregelt This episode covers: 02:38 What's really behind employer branding – beyond the fruit basket? 05:08 What specifically makes a small craft business attractive? 08:49 How does IKK classic position itself as an employer? 10:06 Even seemingly unattractive industries offer interesting perspectives 12:11 What truly convinces applicants when making their choice? 17:00 Recruiting and strategically developing trainees – how can you succeed? 23:57 Workplace climate and team dynamics as key to employer attractiveness 30:20 The added value of word-of-mouth, networking, and targeted pre- and onboarding 36:00 Authentically communicating your strengths – without empty promises 40:24 Myth check: Skilled worker shortage, times of crisis, digital presence Want more health tips? Then check out our social media channels: LinkedIn: https://www.linkedin.de/ikk-classic Facebook:   / ikkclassic   Instagram:   / ikkclassic   TikTok:   / ikkclassic   By the way: On our YouTube channel, we want to support you in taking control of your health. We're here to support you as your health partner in all situations – actively, reliably, and comprehensively. Do you have questions about our services or other topics? We're available 24/7 via our free service hotline. You can find more information at https://www.ikk-classic.de/kontakt #crafts #employerbranding #recruitment #selfemployed