Lazar Džamić na DIDS 2017 / Lazar Dzamic talk at DIDS 2017

Lazar Džamić, međunarodno poznati kreativni strateg, koji je donedavno bio na čelu Guglovog Zoo tima za brend strategiju, otvorio je drugi segment konferencije DIDS 2017 koja je u organizaciji RNIDS održana 7. marta u Beogradu, pod nazivom „Nađi me lako“. Džamić je pokušao da pruži odgovor na pitanje kako kreiranje sadržaja i optimizacija pretraživanja na Internetu mogu uspešnije da funkcionišu u korist jedno drugog u doba, kako je istakao, „lakog ignorisanja“. Lazar Džamić, creative strategist of international renown, until recently head of Google’s ZOO team for brand strategy, opened the second segment of the DIDS 2017 conference that was organized by RNIDS on March 7th in Belgrade, called Find Me Easy. Džamić tried to give an answer to the question of how content creation and search optimisation on the Internet can work to benefit one another more successfully in a time when, as he put it, it is easy to be ignored.