ทำไม ASICS ถึงเป็นแบรนด์ที่นักวิ่งรักมากที่สุด แม้จะไม่ยิ่งใหญ่ที่สุด | Mission To The Moon EP.2545

If you're a runner, you've probably seen shoes with the colorful, broken-stripe logo and the letters "ASICS" on the side. But did you know that ASICS didn't start out as a running shoe manufacturer? It was born from a man's dream in post-World War II Japan to use sports as a tool to inspire hope in youth. Today, ASICS has become one of the world's largest running shoe brands, with a multibillion-dollar brand value, and a major competitor to Nike in the running shoe market. So, what's behind ASICS' success? In this episode of Mission To The Moon #BehindTheBrand, we'll explore the brand's story. That changed the way we think about athletic shoes forever. . . #ASICS #Branding #Running #BehindTheBrand #missiontothemoon #missiontothemoonpodcast . Timestamp 00:00 Intro 03:01 The Beginnings of ASICS 11:24 The Relationship Between Nike and ASICS 13:47 Competing with NIKE 17:32 ASICS Today: Reaching a New Market with the "Dad Shoes" Trend 26:50 Lessons from ASICS 28:15 Conclusion . . Follow Mission To The Moon Media at . Website: https://missiontothemoon.co Facebook:   / missiontothemoonofficial   Instagram:   / missiontothemoon.co   Twitter:   / mission2moonth   YouTube:    / @missiontothemoonmedia   TikTok:   / missiontothemoon.co   SoundCloud:   / missiontothemoon   Blockdit: https://bit.ly/3jI0pEk Podbean: https://bit.ly/3oCqU1g Spotify: https://spoti.fi/37MNajh Apple Podcasts: https://apple.co/3qiv2cp Clubhouse: https://www.clubhouse.com/@mttmclub Shopee : https://shope.ee/9eovnwIQUa Lazada : https://s.lazada.co.th/l.XyN0 Line OA : https://lin.ee/UA8TjgJ Line MyShop : https://shop.line.me/@missiontothemoon