Leadership Lessons in Conversion Optimization

Ever feel like you’re drowning in data but still don’t know why visitors aren’t converting? You’re not alone. Many teams juggle multiple tools — A/B testing, heatmaps, session replays — and still end up guessing. In this episode, I sit down with Khalid Saleh, co-founder of FigPii, an all-in-one CRO platform that’s transforming how businesses understand and optimize user behavior. We cover: 👉 Why FigPii was built 👉 The gaps it fills in the crowded CRO market 👉 Why marketers, founders, and product teams should care If you want to improve conversion rates, run smarter experiments, and stop guessing, this episode is packed with actionable insights from a CRO expert. Resources Connect with Khalid:   / khalidh   Learn more about FigPii: https://www.figpii.com/ Explore Invesp (CRO agency): https://www.invespcro.com/ Work with me / ABM & Demand Gen: https://morerevenue4u.net/ My Portfolio: https://bit.ly/3IuEKSu Connect with me on LinkedIn:   / meghana-bhate-a48b4474