Impact Conversations with Jenni Ohnstad, Luminea Creative

Today's Impact Conversations discusses why nonprofit leaders should conduct a brand audit and build consistent messaging as they evolve. Jenni Ohnstad, founder and CEO of Luminea Creative, explains that thriving nonprofits often fall out of sync across their website, social media, emails, printed materials, and staff communications, which can confuse funders who Google the organization after meetings. She recommends starting smaller with consistent name and visual choices and a clear elevator pitch, then focusing on where the target audience actually spends time. Olnsted also notes that marketing is often cut first, but lack of updates and communication can lead to fewer new funders over time.