Антон Шуранов о цветах, сексе, наркозависимости и проекте "Собран в саду".

I've been following his work for at least five years and have always wanted to interview him. My hero is Anton Shuranov, a florist and creator of the "Assembled in the Garden" project. Bold, provocative, and exploiting the theme of sex in flowers, he's a natural choice. But all of this is just a pretty veneer, designed to draw attention to how to make fresh flowers last longer in your home. He worked on Rublyovka, and Alla Pugacheva ordered his bouquets, while Ksenia Sobchak advertised them. He pushed the envelope, creating a new aesthetic and battling drug addiction. In this interview, Anton will be so honest and heartfelt for the first time that he'll make me consider giving up alcohol completely. What's it like to not see the world sober for over 15 years? And what does it mean to enjoy the little things? I wholeheartedly recommend everyone watch this episode. As always, share your favorite quotes from my hero in the comments. And don't forget to save the quote book for yourself – https://clck.ru/3CKX7K. SOCIAL MEDIA: Anton's Instagram* @shuranov_anton https://www.instagram.com/shuranov_an... Instagram* of the "Sobran v Sad" project @sobran_v_sadu https://www.instagram.com/sobran_v_sa... Timecodes: 00:00 In this episode 03:40 "I needed to become fashionable, bold, and famous. This is my working tool" 08:30 "I invested everything in the business" 09:30 Is floristry a woman's business? 12:05 A mistake in building a business system 14:12 Why did the salon in Yekaterinburg close? 5:00 PM: Mistakes in Teamwork 6:50 PM: "We have nowhere to spend 10 million over the weekend" 8:22 PM: Yekaterinburg residents weren't prepared for such a high bill and aesthetic 9:10 PM: "Other market players easily fall for this scam" 10:00 PM: Everyone can contribute to the development of their city 26:14 PM: "People don't live real lives." Anton Shuranov on his experience working on Rublevka 28:06: Consumer culture. Why pay for a strange bouquet? 33:20: What part of the work isn't Anton willing to delegate? 35:35: Working a lot isn't scary 40:00: What are the ideas behind "Assembled in the Garden"? 42:00 "I created a business in defiance of those I worked in" 45:35 "I wanted us to stop looking to the West" 47:45 An outstanding entrepreneur is not always a good person 51:00 Sincerity is a new trend in business 53:00 How did the market accept the "Assembled in the Garden" project? 56:00 There is no competition 56:55 Exploiting the theme of sex 01:01:15 18 years of drunkenness. How to overcome addictions? 01:16:00 Christmas tree in the Kremlin "Let's do something big for our country's PR." Interview with Leonid Alekseev:    • «Люксом невозможно притворяться». Леонид А...   Interview with Roman Pshennikov:    • HAVAL прошёл проверку. На какие машины мы ...   Social media for the "Millionaires" project: VK community: https://vk.com/millonshchiki Instagram*: https://www.instagram.com/millionars.... Olga Chebykina's Telegram channel: https://t.me/chebykina_o Olga Chebykina's Instagram*: olga_chebykina_ https://www.instagram.com/olga_chebyk... *Belongs to Meta, a company recognized as an extremist organization in Russia. #OlgaChebykina #millionaires #business #floristry