Expansão internacional pode afundar sua empresa

Expanding internationally is just about courage, or are there things Brazilian founders don't see? Caetano Lacerda, CEO of Barte, went from a foreign bank to an AI startup in London, traveled Asia selling software, and returned to found a fintech company in Brazil. Just imagine. Caetano Lacerda left Deutsche Bank for Tractable, an artificial intelligence startup that began in the UK and expanded into markets like Japan, Southeast Asia, and Latin America. He arrived to handle technical implementation in Southern Europe, but ended up selling a solution to an insurance company in Bangkok three weeks after joining the company. In this interview, Caetano explains the real dilemmas of internationalizing a tech product, the differences between deep expansion in a market versus opening a new country every time, and reveals how Barte found a much larger TAM (Total Market Aggregate) than expected just by staying in Brazil. Without romanticizing: it takes work, it's risky, but what really breaks you isn't language or regulation, it's thinking that setting up infrastructure solves everything. What's covered in this episode: Why leaving investment banking to join a startup might seem suicidal, but could save your founder career How Tractable lost the US market for 5 years due to a lawsuit and, screw it, went on to conquer Japan What founders ignore about the real difficulty of expanding internationally (spoiler: talent and execution, not just regulation) How market fit is different in each country and why expanding without a founder at the forefront only leads to losing money The dirty secret of why most internationalizations fail: lack of local entrepreneurial DNA The case of Barte, which postponed international expansion because it realized that Brazil was still too small for its product Watch the full episode:    • Crescimento Acelerado Não Acontece Trabalh...   So, what do you think? Tell your coach. Go for it. Gigacast [OFFICIAL] Channel:    / @gigacastbr   Gigacast Instagram:   / giga.cast   Ale Dubugras Instagram:   / aledubugras   Sponsors: Caju: https://caju.com.br/planos/?utm_sourc... Insider: https://www.insiderstore.com.br/ Avenia: https://avenia.io/ Barte: https://barte.com Replit: https://replit.com/refer/ale88