Paula viana: The New Luxury, Inditex & the hidden side of fashion

We sat down with Paula Viana, who started talking about fashion online over 10 years ago — back when she was still anonymous on the internet. One of the first creators in Spain to really break down fashion culture and the rise of handover pieces before everyone else caught on. We talk about what the fashion industry actually looks like behind the scenes, what luxury means now, why Inditex understands culture better than most brands, and how Spanish fashion quietly became one of the most influential forces internationally.