How an agency went from losing money to six figure months by niching down - Part 1

When Mark Robinson and his wife Becky took over Wrapped, the agency had no cash flow visibility, no credit control, and wages that came out of their own pockets for six months. If you want that kind of visibility on your own agency's numbers, Rofinery is built for exactly that: https://rofinery.com Mark Robinson, CCO of Wrapped, a full service brand marketing agency, joins Alfie and Gareth to talk through buying into a struggling nine year old agency with no idea what its breakeven point was. He breaks down the credit control and cash flow fixes that came first, the decision to niche the agency into healthcare, fintech, and property, and how that niche led to value based pricing without either of them ever calling it that. He also explains why separating "being commercial" from "being a salesperson" changed how the whole team thinks about new business. 00:00 – The wages story that nearly broke them 02:30 – From insurance sales to buying a creative agency 12:58 – The state of Wrapped when they took over 22:53 – The three problems they had to fix first 32:31 – Niching into healthcare, fintech, and property 46:37 – Why their pricing is value based by default 53:40 – Building a commercially minded culture 58:36 – Organic growth from existing clients #AgencyLife #AgencyGrowth #AgencyOperations #AgencyOwner #AgencyManagement #DigitalAgency #Rofinery #CashFlow #ValuePricing #AgencyCulture