Designing for Awe: The Science of Unforgettable Events

Let us know what you think! What do you want to hear about? (https://www.buzzsprout.com/2316002/fa...) What makes an event stay with attendees long after they return home? Smart Start Radio host Eming Piansay speaks with EJ Corporan, director of growth and marketing at Ansera, about the science behind unforgettable event experiences. Corporan explains why predictable events are easily forgotten and how planners can use cognitive load, engagement and moments of awe to compete with distraction and create stronger connections. They also explore how planners can measure whether an experience truly worked, where AI and technology fit into the planning process and why creating memorable events may require more intention rather than more money. Corporan closes with the “box rule,” a practical framework for improving the beginning, peak, valley and ending of the attendee journey.