Why Napoli's fashion empire has Nike & adidas worried

Why Napoli's fashion empire has Nike & adidas worried Nike. Adidas. Puma. These giants knock and the football world opens up. An Italian club said NO, and flipped the script. Napoli did not only reject the biggest sporting brands, they built a model that makes them millions, and in turn rewriting football business rules. Want to know how they outsmarted these giants? Stay tuned, because this story is wild. Do you like these kind of stories? Don't forget to subscribe so you are the first to know when new video's pop up.