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Mini or maxi, stripes or floral prints? Which fashion collections will hit stores next year? Why is it that you'll always find one brand in your city, while another will never appear there? We learned about the buyer's profession firsthand from experts from TSUM, KM20, Lamoda, and Tom Tailor. Master the profession of a fashion buyer from scratch in 2 months: https://tinyurl.com/43ka297n Timeline: 00:00 What the video is about 01:50 Introduction to Anna - Fashion analyst, Fashion Factory lecturer 04:06 Who is a buyer in the fashion industry 10:03 Buyer vs. Shopper 12:12 What skills are needed for a buyer 16:36 How to get into the profession 18:42 Introduction to Alexandra - Head of Buying at KM20 19:17 How Alexandra got to Vetements 21:48 How buying works at KM20 25:38 What is the difference between working and buying at a concept store 27:44 What brands can be found at KM20 today 28:21 Conditions for buying global brands in the new reality 30:59 Should A buyer should rely on their own taste 32:57 Buyer's Day at Fashion Week 38:16 Why Alexandra loves being a buyer 30:48 Meeting Tatyana, Lamoda's Senior Buyer and Fashion Factory Lecturer 41:17 What brands is Tatyana responsible for at Lamoda 42:22 Is working with premium and mass market brands different? 43:33 How does purchasing for an online platform differ? 46:25 Should a buyer rely on their own taste? 47:42 How does purchasing work at Lamoda? 53:42 About business trips 55:50 How has the job changed over the past year? 56:23 Why Tatyana loves being a buyer? 57:08 Tour of the Lamoda office 59:10 Meeting Maria, a buyer at TSUM 1:01:57 How does the purchasing process work at TSUM 1:03:06 What brands is Maria responsible for? 1:03:54 How has the job changed over the past year? 1:05:07 About Russian brands at TSUM 1:06:05 The specifics of being a buyer at TSUM 1:07:28 How does a buyer understand what customers want? 1:09:25 How can a brand get into TSUM? 1:12:05 Buying trendy items 1:13:31 The conditions for purchasing global brands in the new reality 1:13:50 Why Maria loves being a buyer Learn more about our courses: https://tinyurl.com/2vn6h6wx Register for our broadcasts to receive additional materials: https://clck.ru/eFL2T Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool Instagram is a product of Meta, a company recognized as extremist in the Russian Federation.