Advertising's Redistribution, Comcast's Split and a Kit Kat Heist | The Media Beat #98 Video Edition

Global ad spend is about to pass $1 trillion for the first time, but the real story isn't the size of the number, it's where that money is going. This week on The Media Beat, Maureen Kerr and Claire Tavernier break down the trillion dollar redistribution reshaping the advertising industry: why Connected TV and retail media are winning, what AI is already replacing in ad production, and why Cannes Lions gave its top PR prize this year to a chocolate bar heist. Plus: Comcast splits NBCUniversal and Sky from its core business, Fox bets $22 billion on Roku, the UK's under 16 social media ban could cost advertisers £1.3 billion, and Snap launches its most expensive product yet. And naturally, the panel has strong opinions on World Cup hydration breaks. Hosted by Oliver Turnbull, Maureen Kerr and Claire Tavernier. Chapters: 00:00 Intro 01:49 Advertising's $1 Trillion Redistribution 10:10 AI, Cannes Lions and the Trust Problem 19:38 Comcast Splits from NBCUniversal and Sky 29:15 The UK's Under 16 Social Media Ban 37:28 Fox's $22 Billion Bid for Roku 44:09 Podmojis: Spotify and Snap's AR Specs 52:26 World Cup Hydration Breaks Listen to Episode 98 of The Media Beat wherever you get your podcasts, or read the full newsletter for this episode on LinkedIn. #TheMediaBeat #Advertising #AdIndustry #AI #Comcast #Roku #CannesLions #MediaNews