Google baut keine Suchmaschine mehr – und die meisten Unternehmen haben es noch nicht gemerkt

At this year's I/O, Google showed where things are headed. And the direction is clear: Generative UI in search. A completely new search interface. Gemini as a personal agent. Clicking on your website? Will become the exception, not the rule. Many companies are reacting with the same old reflexes: more landing pages, more AI content, more keywords. And in doing so, they're optimizing for a search model that's already disappearing. The real question isn't whether SEO is changing. It's: What does this mean for you specifically, and how do you position yourself correctly now to remain visible for your topics?