Are you confusing product discovery with UX research? Here are 5 clues that you might be.

Over the years, in conversations with product managers or designers, I've seen them confuse product discovery with UX research again and again. They think they're making product discovery - because that's what you're supposed to do these days, right? But in fact, they are just stringing together single UX research projects (if it is more than one research activity at all). In this video, I will give you five tips – in the form of questions – that will show you what you might be missing in your product discovery processes. 00:00 UX Research is Not Product Discovery & Intro 00:40 Standard UX Research Activities 01:18 Five Questions & Tips 01:42 First Question: Assumption Mapping 02:30 Second Question: Risk Mapping 03:24 Third Question: Externalise Your Thinking 04:23 Fourth Question: Iterative Research Activities 05:08 Fifth Question: Work Colaboratively 05:53 End Note & Outro You might also want to read my article on the very same topic: https://mimischeibe.com/product-disco.... If you want further help, check out my 12-week discovery coaching program or my other offerings on https://mimischeibe.com.