Real Talk on Wedding Budgets with Rachel Urban

What does "luxury" actually cost and how do you get it without blowing the budget? This week on The Loverly Wedding Podcast, Kellee sits down with Rachel Urban, co-owner and lead designer of Apricity Event Co, the boutique planning studio behind elevated celebrations in New York and Paris. Celebrating 10 years in NYC and 10 years of planning weddings, Rachel built her name on "approachable luxury" — high-end design that still feels warm, personal, and grounded in a real budget. In this episode she gets honest about the numbers most planners won't say out loud: where couples overspend, where the money actually shows up on the wedding day, and how to prioritize when you can't have it all. We cover: How to set a realistic wedding budget (and what those percentages really mean) The line items couples consistently underestimate Where to splurge vs. where guests will never notice Designing an "approachable luxury" look on a range of budgets What planning across the US and European markets has taught Rachel about value Whether you're early in planning or deep in spreadsheets, this is the candid budget conversation every couple deserves. Follow Apricity Event Co on Instagram-   / apricityevent.co   Planning a wedding? Loverly has guides for brides! It's time to plan smarter with Loverly's free wedding planning platform. From comprehensive wedding checklists to guest list management and vendor manager, we've got everything you need to make your special day unforgettable: https://loverly.com/tools/wedding-che... https://loverly.com/tools/guest-list/... https://loverly.com/tools/vendor-mana... Let's be friends follow us on IG @Loverly:   / loverly   We're on TikTok @Loverly:   / loverly   #weddings #podcast #videopodcast #weddingpodcast