Spaz on Writing: Audience Values, Uses & Gratifications, and Psychographics

What’s more important than where your audience is from or what they look like? THEIR BRAINS! Here’s my summary of Psychographics and Uses & Gratifications Theory! Resources: Theory of Basic Values: https://en.m.wikipedia.org/wiki/Theor... Used and Gratifications Theory: https://en.m.wikipedia.org/wiki/Uses_... Diffusion of Innovations: https://en.m.wikipedia.org/wiki/Diffu... Y&R’s “Seven Kinds of People,” a booklet on the 4C Mode (archived, as the site has gone down): https://issuu.com/youngandrubicam/doc... VALS Model: http://www.strategicbusinessinsights....