Pimp Your Motion — Top Tricks on Lettering Animation

Lettering animation is a pretty common task in modern Motion Graphics. So, we decided to create a comprehensive lesson with top recommendations on how to improve your lettering animations. This video contains a bunch of After Effects tips as well as animation approach suggestions. It turned out a bit longer than we expected, hope you will handle this amount of information ;) Disclaimer 2: This video is aimed at people who have some working experience in After Effects or animation in general, so software basics are not explained. We cover Lettering Animation topic in-depth in the following of our courses: Logo Animation in After Effects: https://motiondesign.school/products/... Motion Beast: https://motiondesign.school/products/... Courses on Frame-by-Frame techniques that also can be applicable to letterings animation: Free Frame-by-Frame Fundamentals course: https://motiondesign.school/products/... Frame-by-Frame Hand Drawn FX: https://motiondesign.school/products/... Scripts and Plugins that we are using or mention in this video: MDS Motion Tools (FREE) for optimizing workflow and solving some routine tasks. https://motiondesign.school/products/... Ease Copy (FREE) https://aescripts.com/easecopy/ for copying easings. Omino Snake (FREE) https://omino.com/store/ for animating PNGs, precomps brushes along a bezier path: Thicc Stroke (FREE) https://www.plugineverything.com/thic... for creating tapered strokes and liquid drops. Trapcode 3D Stroke https://www.redgiant.com/products/tra... for creating tapered strokes and liquid drops. ------------------------------------------------------------------------------------------------------------------- CREDITS: Script & Idea - Max Marakhovskyi   / maksim_marakhovskyi   Illustrations & Art Direction - Yana Abramova   / abramova.yanka   Animation & Video Editing - Max Marakhovskyi   / maksim_marakhovskyi  , Max Kravchenko   / mx_kravchenko  , Denis Bousygin   / deenis_b   Sound Design - Stan Kucherenko   / lazysleepydog   Supervising & Voice Over - Ihor Karas   / ihor.fish   ------------ Timecodes 00:00 Intro 0:50 Cool "Write-on" Effect 1:51 Enhancing with Colour 4:40 Drops 5:33 General Dynamics 5:47 Rhythm and Order 9:57 Preparation & Final Accent 10:51 Move your letters 11:22 Stretch Letter's Path 12:03 Shake the Letter 12:55 Shake the tails 13:28 Details 15:08 Stick to Style