Diventare autori del proprio Lusso | Marina Montalto | TEDxBologna

In her talk, Marina embarks on a journey through the many facets of luxury, from its superficial appearance to its hidden depths. This introspective journey aims to connect luxury to our everyday lives, highlighting how, through awareness, we become the true architects of our own personal "luxury." Marina Montalto, 30, is the CEO and founder of Minerva Sensorial Branding and Unconventional Luxury Magazine. At 21, she was the youngest female editor ever hired by Gruppo Coin. Furthering her education, combining evening courses in PR & Marketing with a Master's in Luxury Management, at 25, Marina founded Minerva Sensorial Branding, a company dedicated to creating perceived value in the field of excellence. Today, between Milan, Rome, Como, and Tokyo, she works closely with the most prestigious luxury brands, helping to refine the experience brands offer their customers. A lecturer at the Sole 24 Ore Master's program in Luxury and IATH, Marina is writing a book on the Art of Sensory Branding. Her quote: "Excellence is a journey that ends the moment you think you've achieved it." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx