XERFI Parole d'expert : Valoriser le patrimoine culturel en France, par Françoise Benhamou

This report by Françoise Benhamou and David Thesmar focuses on public policies for promoting France's cultural heritage. Starting with an overview of tangible and intangible heritage, it offers insights into the importance of this sector to the economy, particularly in terms of employment and its positive impact on tourism. The authors argue that heritage is both a tool and a result of growth. It entails significant costs but also represents a powerful lever for improving the image and attractiveness of a place or region. As such, it can be considered an asset that must be valued. However, this value-creation strategy requires public intervention because the sector exhibits a number of market failures, which the report analyzes in detail. This leads the authors to question the public policies to be implemented to more effectively promote heritage. www.xerfi.fr http://www.xerfi.fr/Newsletter/xerfia...