Comment bien SCALER un compte GOOGLE ADS en 2025 ?

⇩⇩ Click “Show More…” for all the details ⇩⇩⇩ Want to scale your Google Ads account without killing your profitability ? In this video, I’ll show you how to build a strong and efficient Google Ads account in 2025. We’ll talk ROAS, COS, profitability—and how to avoid the classic traps when you’re trying to grow. Scaling an e-commerce account is not something you can just wing. I’ll walk you through everything, step by step. ▬▬▬▬▬▬▬▬▬ 🔗 MUST-HAVE LINKS & RESOURCES ▬▬▬▬▬▬▬▬▬ • 🔍 Free Google Ads Audit → https://www.ceos.fr/contact?utm_sourc... • 💌 Newsletter to boost your revenue by 30% this year → https://www.ceos.fr/newsletter?utm_so... • 💼 My Linkedin Profile →   / pierrebaptist   • 📚 Our Blog → https://www.ceos.fr/blog?utm_source=y... • 🎤 Listen to the “Ecommerçons” Podcast →    • WhiteBox - Le podcast qui décrypte la croi...   ▬▬▬▬▬▬▬▬▬ 💙 VIDEO RESOURCES ▬▬▬▬▬▬▬▬▬ • Blog article: 4 steps to scale your Google Ads account without losing profitability → https://www.ceos.fr/blog/guide-4-etap... • Shopping performance analysis tool → https://contenu.ceos.fr/fichier-analy... • ROAS calculator → https://contenu.ceos.fr/calculateur-d... • COS calculator → https://contenu.ceos.fr/calculateur-d... • Blog post on managing profitable products in Shopping/PMax → https://www.ceos.fr/blog/bien-gerer-s... ▬▬▬▬▬▬▬▬▬ 📈 ABOUT ME & WORKING TOGETHER ▬▬▬▬▬▬▬▬▬ 🗓️ Want to work with me? Book a call → https://www.ceos.fr/contact?utm_sourc... 🏆 Check out our case studies and success stories → https://www.ceos.fr/etude-de-cas?utm_... I’m Pierre-Baptiste, co-founder of Céos—the leading Google Ads agency for e-commerce brands in France. A few key numbers: • €25M in ad spend managed annually • 45+ e-commerce clients (Fitness Boutique, Equi-Clic, Wopilo, Bobochic…) • A team of 7 Google Ads and e-commerce experts I also run my own e-commerce store on the side, where 80% of the revenue comes from Google Ads. It’s where I test all my strategies using my own money. Here’s a quick look at the results: • Launched in 2021 • €600K in revenue (excl. VAT) in 2022 • €1M in revenue (excl. VAT) in 2023 #googleads #ecommerce #performancemax #googleadwords #training #ecommercebusiness #googleshopping ▬▬▬▬▬▬▬▬▬ FOLLOW ME ▬▬▬▬▬▬▬▬▬ ➡️ Linkedin:   / pierrebaptist   ➡️ Twitter:   / pierrebaptist   ➡️ Instagram:   / pb_lelephant   ➡️ Tiktok:   / pb_lelephant   ➡️ My business partner’s channel:    / jérémyménard   ▬▬▬▬▬▬▬▬▬ VIDEO DESCRIPTION & CHAPTERS ▬▬▬▬▬▬▬▬▬ Chapters: 00:00 Introduction 00:42 What are diminishing returns? 02:14 Defining the right KPIs 08:17 How to structure your account effectively 11:02 Optimizing Google Shopping 16:42 Integrating Google Search