How He Started The Fastest Growing Activewear Brand Ever ($1M to $9M to $60M+)

Scaling fast and want better COGS and global fulfillment? Get a free quote today: https://commercive.typeform.com/Podcast Learn more: https://commercive.co/ Meet Lukas Pakter. At just 24 years old, he is building the fastest-growing activewear brand of all time. After failing multiple times and almost going bankrupt, he took his clothing brand from $600k in year one, to $9M last year, and is now pacing to do $60,000,000+ this year. In this episode, he reveals his exact blueprint for hyper-growth: how giving away 10% of his company to a mentor saved his business, why lowering prices unlocked massive scale, and how his team drops CPA from $90 down to $30 by uploading 3,000 Meta ads every single month. Our IG:   / commercive   Lukas's IG:   / lukaspakter   Timestamps: 00:00:00 - Scaling a Clothing Brand to $60M+ & The Craziest Deal Ever 00:04:26 - The Origin Story: From Failed Side Hustles to Activewear Empire 00:06:17 - Risking It All: Surviving E-commerce Bankruptcy and Cash Flow Issues 00:07:28 - Finding a Mentor: Why He Gave Away 10% Equity for Free 00:14:14 - The Biggest Mistake New Clothing Brand Owners Make 00:17:15 - High Ticket vs. Affordable Pricing: Maximizing Your Market TAM 00:19:45 - How to Source and Negotiate with Overseas Clothing Manufacturers 00:21:38 - Meta Ads Strategy: Dropping CPA from $90 to $30 00:23:44 - Ad Creative Fatigue: Why You Need to Upload 3,000 Ads a Month 00:26:40 - Why the Traditional E-commerce UGC Strategy is Broken 00:28:57 - Launching Tribe: The App Revolutionizing Meta Ads and UGC Creators 00:33:29 - Product Development: Building Products Customers Actually Want 00:36:50 - Q4 Prep: How to Plan for Massive E-commerce Holiday Sales 00:41:26 - E-commerce Team Building: The Most Important Hires for Scaling 00:46:04 - Advice for Founders Stuck at $100K/Month 00:52:04 - The Billionaire Mindset: Getting Rich by Creating Massive Value