Agency Month w/Fallon Anderson of Tailfin - Just Shoot It 531

Fallon Anderson, Creative Director at Tailfin agency [https://tailfin.com/](https://tailfin.com/) talks about making a Super Bowl commercial and her method for elevating creative. And Matt and Oren dive deep into her process, what she values, and how she chooses commercial directors to hire. And that spurs Fallon to disclose how hard the agency fights for the vision of the director and how she’s learned to prioritize which hill is worth dying on. Oren points out that the major difference between the creative war with a studio, for the vision of your feature, and that with a client, for the vision of their commercial, is that the studio wants the film to win awards. But a client wants to sell product. And Fallon talks about the road she took to learn how to navigate that fundamental difference. Finally, Fallon talks about director reels, what she likes, and what helps directors get shortlisted. You won’t want to miss this episode if you’re dying to understand how agencies think and how commercial directors get hired! Find Fallon on LinkedIn @fallonanderson --- Help Matts' film: https://wefunder.com/badfeeling Help our Patreon!   / justshootitpod   Matt's Endorsement: "Bridge Over the River Kwai" https://www.imdb.com/title/tt0050212 and "Persepolis" https://www.imdb.com/title/tt0808417/ Oren's Endorsement: https://vimeo.com/173714 Fallon's Endorsement: the original Krispy Kreme donut Just Shoot It is a podcast about directing, filmmaking and storytelling. Each week we interview your favorite up-and-coming directors, screenwriters, editors, cinematographers, and actors, and learn how they became successful, working content creators. We're all about getting off your butt and making your own videos. Each week we'll share tips and stories of how people in the entertainment industry forced their ways into sustainable careers. Matt Enlow is a director working in comedy. His website is mrmattenlow.com Oren Kaplan is a director and VFX artist who has directed the theatrical feature, The Hammer, a Lifetime movie, and countless branded content videos. His website is directedbyoren.com As always, follow @MrMattEnlow (www.twitter.com/MrMattEnlow) and Oren @SmiteyPieLeg(www.twitter.com/SmiteyPieLeg) on twitter. For more episodes visit www.JustShootitPodcast.com Show your support: rate and review us on iTunes. apple.co/2fl9ojy Send feedback to @justshootitpod or [email protected] or Call us at (262) 6-SHOOT-1, and we’ll air your voicemail on the show! Music was provided by the free music archive and by Jahzzar. Just Shoot it is a podcast about filmmaking directing, indie filmmaking, director, podcast, filmmaker, career advice, hollywood and how to be a director.