The Coffee Commodity Market Explained in 12 Minutes | Coffee Economics 101

Coffee prices don’t come out of thin air. They’re shaped by something called the C Market and if you work in coffee, buy specialty coffee, or just wonder why prices fluctuate, this matters. In this clip from Episode 1 of the podcast, Haden breaks down what the C Market actually is, how it functions, and why it has such a powerful impact on coffee pricing from farm to cup. We talk futures contracts, supply and demand, volatility, and why the C Market often fails to reflect the real cost of producing high-quality coffee. This is a practical, plain-language explanation meant for coffee drinkers, baristas, roasters, and anyone curious about the economics behind the beverage they love. Recorded at Red Rooster Coffee Roasters, this conversation pulls back the curtain on one of the most misunderstood parts of the coffee industry. 🎧 Watch the full podcast for deeper dives into sourcing, roasting, and specialty coffee education. 👍 Like, subscribe, and share if this helped clarify coffee economics for you.