Dan Ariely | Spark PDX 2014

NEW: SPARK Seattle 2014 - events.oetc.org/sparksea14 Nov 7th, Seattle, WA. Dan Ariely James B. Duke Professor of Psychology & Behavioral Economics, author of "Predictably Irrational: The Hidden Forces That Shape Our Decisions" With two popular TED talks under his belt, Ariely questions the rationality of our decisions. Are you certain you make major decisions for your institution rationally? Ariely will ask you to think again.