How The Ordinary Serum Foundation Is Made

The Ordinary Serum Foundation sparked a 75,000-person waitlist before its release. Here's how the medium-coverage formula with a $7 price tag is made inside the brand's facilities in Toronto. The serum foundation is made up of three phases: a water phase, an oil phase, and a powder phase. Once everything is mixed together to form the foundation color, a sample goes to the quality team for an evaluation and color check. The team members compare the sample batch with the standard batch to ensure everything is identical. The foundation is also tested under various lighting conditions like daylight, fluorescent, and store lighting. The product is filled into bottles and sold. For more information, visit https://deciem.com/en-us/theordinary/.... MORE BEAUTY INSIDER VIDEOS: Cordless Hot Brush Straightens Hair | Beauty Or Bust    • Cordless Hot Brush Straightens Hair | Beau...   $42 vs. $120 Brush Straighteners On Curly Hair | How Much Should I Spend?    • $42 vs. $120 Brush Straighteners On Curly ...   $8 vs. $50 Long-Wearing Nail Polish | How Much Should I Spend?    • $8 vs. $50 Long-Wearing Nail Polish | How ...   ------------------------------------------------------ #TheOrdinary #Serum #BeautyInsider Insider is great journalism about what passionate people actually want to know. That’s everything from news to food, celebrity to science, politics to sports and all the rest. It’s smart. It’s fearless. It’s fun. We push the boundaries of digital storytelling. Our mission is to inform and inspire. Subscribe to our channel and visit us at: https://www.insider.com Beauty Insider on Facebook:   / insiderbeauty   Beauty Insider on Instagram:   / insiderbeauty   Insider on Twitter:   / thisisinsider   Beauty Insider on Snapchat:   / 8421015076   Style Insider on Snapchat:   / 5134424544   Insider on TikTok:   / insider   How The Ordinary Serum Foundation Is Made